Background info
In the period of 2014-2015, I was working as a product designer for ICC (Internet Chess Company. I had the responsibility to drive the product design for the desktop clients (Mac and Windows), website, and mobile applications. In addition, I led the full rebranding initiative. The project was developed in tight collaboration with a small development team from Aalborg, business stakeholders, and chess masters (users of the applications).
Outcomes
Complete Rebranding.
Desktop application design for Windows and Mac.
Mobile app design.
Print and marketing designs.
Rebranding samples and deliverables
Custom icon set for the chess applications
Part of the rebranding efforts was to create a new chess-centered icon set for the digital applications.
Desktop application samples
Wireframes samples for the ICC mobile app
UI samples for the iOS application
Print designs for marketing campaigns
Main challenges
At the time I was the only UI/UX designer employed, which made designing more difficult due to the lack of Design feedback sessions and simply having a sparring partner to assist me to elevate the designs further.
Another challenge was designing for desktop application for two different platforms and having to adapt interactions to fit the different usability patterns of both Windows and Mac users. Still, this challenge was a great learning experience for me and I would not change it even if I could.
