Seeker

marketing campaign

DIGITAL MARKETING CAMPAIGN ELEMENTS

Project Description

Seeker is a Danish start-up company, which purpose is to focus on timeless design for the younger generation. It specializes in providing quality watches and making classic leather straps to suit every watch. Its main goal is to offer a customizable experience to its customers, through providing the option to purchase new interchangeable straps for their watches. The straps are crafted in Denmark and the watch body is manufactured in China.

The founders of Seeker intend to run the business mainly online by selling the products with the help of e-shop and shipping them to the customers. The e-shop concept and design are not part of this phase of the project, since first goal of the client is to gain brand awareness and initial funding for starting the production.

CUBI-adaptation

PERSONA PROFILES

Persona-profile-Daniel-the-Traveler
Persona-profile-Anna-the-helper

CUSTOMER JOURNEY MAP

Customer-Journey-Map-Seeker

PROMOTIONAL VIDEO

STORYBOARD

storyboard_A

VIDEO

MINI WEBSITE

mini_site_phase1_alternative

KICKSTARTER CAMPAIGN

kickstarter_mockup for seeker
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