Seeker is a Danish start-up company, which purpose is to focus on timeless design for the younger generation. It specializes in providing quality watches and making classic leather straps to suit every watch. Its main goal is to offer a customizable experience to its customers, through providing the option to purchase new interchangeable straps for their watches. The straps are crafted in Denmark and the watch body is manufactured in China.
The founders of Seeker intend to run the business mainly online by selling the products with the help of e-shop and shipping them to the customers. The e-shop concept and design are not part of this phase of the project, since first goal of the client is to gain brand awareness and initial funding for starting the production.